Latest Agency Growth Headlines

All the headlines from our Agency Growth Topic Page, ordered by recency.

Venture Names Shaffer, VP of National Sales & Marketing

May 22 2008 // Venture Insurance Programs, based in West Chester, Pa., named James M. Shaffer as vice president of sales and marketing.In this position, Shaffer will oversee all Venture sales and marketing efforts across all the...

Top Agencies Have Strategies to Weather Soft Market

May 7 2008 // Insurance Journal readers were reminded by our recent coverage on how agents are faring in the recession that the effects of the economic downturn vary by agency and region. Some agencies and customers are feeling the...

Seminars Help Generate New Sales and Marketing Techniques

May 5 2008 // Catherine recently attended a CIC Ruble seminar on Sales & Marketing in San Diego, Calif. The instructors were all very good and their information was timely and useful. We thought we should highlight the great sales...

Florida Agent Bucks Trends With Growth, Recruitment Strategies

Apr 21 2008 // When Fireman’s Fund introduced its Green-Gard program covering environmentally sound commercial building practices, Stephen Riemer, president of Florida-based Riemer Insurance Group, said he “jumped all over...

Agency Strategies for Surviving a Recession

Apr 7 2008 // Agents who have lived and worked through previous recessions say business fundamentals that make sense in any economic environment ring doubly true in down times.“To weather the storm, agents need to do what they...

Strategies for Agents in a Recession

Apr 7 2008 // Despite soft market conditions and a downturn in the economy, it’s still a good time to be an agent, says Leonard Brevik, president and CEO of National Association of Professional Insurance Agents. “There are a...

10 Tips for Mass. Insurance Agents Moving into Competitive Market

Jan 29 2008 // Massachusetts independent agents are facing a challenge to hang onto their whopping 86 percent market share in personal lines as the state embarks upon a new competitive auto insurance system that will bring some of the...

Setting and Tracking Goals for Agency Producers

Jan 27 2008 // Every inexperienced agent and seasoned producer is hired with some general production goals in mind. In the first few weeks and months that follow, their managers diligently watch over their new hires, much like they check...

Safeco Names Northeast Regional Exec, Sales and Marketing VP

Jan 9 2008 // Safeco announced that Paul Chmura has joined the company as Northeast regional executive. Chmura comes to Safeco from The Hanover Insurance Group, where he served as the regional vice president of sales and distribution...

Campbell Joins Maverick Surplus Lines as Marketing/Sales Director

Dec 6 2007 // Toni Campbell is the new Marketing and Sales director for Dallas-based Maverick Surplus Lines Inc., a specialist in wholesale nonsubscriber program business and services.Campbell will be responsible for appointing new...

Darwin Pro to Acquire Florida’s Agency Marketing Services

Nov 28 2007 // Darwin Professional Underwriters, Inc. has joined with the lawyers professional liability experts at Wolf Professional Risk in Tampa, Florida to acquire Agency Marketing Services, Inc. of St. Petersburg, Florida.The...

Liberty Mutual to Grow Mass. Sales Force by 50% to Handle Auto

Nov 9 2007 // Liberty Mutual, the state’s fourth-largest auto insurer, announced plans to add 30 sales representatives in Massachusetts – a 50 percent increase – by the time the state implements new managed competition...

Why Insurance Agents Should Stop Wasting Money on Brand Advertising

Aug 22 2007 // Most insurance agents today are focusing on brand marketing techniques that don’t produce any results. Insurance agents are over spending their money into expensive marketing methods like bulk mailing post cards,...

Ask 16-year olds for tips on growing your agency

Aug 20 2007 // Too often agency sales, marketing, and management concerns are solved solely by reviewing what other agents have done. This limited vision causes principals to miss out on lessons derived from non-insurance sources. Firms...

Ask 16-year olds for tips on growing your agency

Aug 20 2007 // Too often agency sales, marketing, and management concerns are solved solely by reviewing what other agents have done. This limited vision causes principals to miss out on lessons derived from non-insurance sources. Firms...

Interest in Texas Independent Agents’ Small Agency Conference Growing

Aug 14 2007 // The Independent Insurance Agents of Texas will hold its third annual Small Agency Conference in Waco on Sept. 23 and 24 at the Waco Convention Center and the association expects continuing growth in attendance at the...

Farmers Insurance Adding 600 New Agents to Grow in Ohio

Aug 1 2007 // The Farmers Insurance Group is tired of being a minor player in Ohio, one of the most lucrative insurance markets in the country.The nation’s No. 3 property and casualty insurer, part of global giant Zurich Financial...

Find out Why Best Insurance Agents Spend Less Money on Marketing but Sell More Policies than You Do.

Jul 24 2007 // Insurance agents, financial advisors and financial planners are wasting thousands of dollars on expensive bus bench advertisements, junk mail post card marketing, dinner seminars, yellow pages, and ineffective newspaper...

5 Secrets Insurance Agents Should Know to Increase Sales

Jul 16 2007 // There are two types of insurance agents: successful and not successful. Insurance agents that make six figures a year have a secret. They use prospecting methods that make them money. While many insurance agents waste...

Why Insurance Agents Don’t Need to Do Marketing

Jun 20 2007 // There are two types of insurance agents: successful and not successful. Insurance agents that spend thousands of dollars on expensive bus bench advertisements, cold calling, door knocking, and yellow page ads are having a...