All the headlines from our Agency Growth Topic Page, ordered by recency.
Feb 25 2009 // American International Group Inc., which is trying to dispose of assets to pay back the U.S. government after a bailout last year, will rethink its sales strategy if tough market conditions keep it from getting a good...
Feb 8 2009 // In this hard economy coupled with the soft market, most agencies expect sales and revenues to go down. Even the best performers feel the downward trend in premiums.According to Juan Andrade, executive vice-president for...
Feb 8 2009 // In this hard economy coupled with the soft market, most agencies expect sales and revenues to go down. Even the best performers feel the downward trend in premiums.According to Juan Andrade, executive vice-president for...
Jan 25 2009 // The Independent Insurance Agents and Brokers of America (the Big “I”) recently released its annual “Best Practices Study,” a study of the leading agencies and brokers in the country The independent...
Jan 11 2009 // The first part of this two part series described the self-analysis of the agency’s book that must precede the development of an effective sales and marketing plan. This is accomplished by reviewing each...
Dec 10 2008 // The number of independent agencies has stabilized — that’s one of the key findings of the 2008 Agency Universe Study. Future One, a collaboration of the Independent Insurance Agents & Brokers of America...
Nov 30 2008 // It is that time of year again; time to develop the firm’s annual sales and marketing plan. This is an essential element of strategic planning. Many carriers want to meet with the agency owners to set the game plans...
Nov 30 2008 // The Independent Insurance Agents and Brokers of America (the Big “I”) recently released its annual Best Practices Study. The independent study includes the “Rule of 20” statistic which provides a...
Nov 16 2008 // The Independent Insurance Agents and Brokers of America (the Big “I”) last month released its annual Best Practices Study. The independent study includes the “Rule of 20” statistic which provides a...
Nov 16 2008 // The Independent Insurance Agents and Brokers of America (the Big “I”) in October released its annual Best Practices Study. The independent study includes the “Rule of 20” statistic which provides a...
Nov 4 2008 // In sports, the best offense is a great defense, right? When it comes to preventing errors and omissions claims defensive measures are also the best offense in protecting an insurance agency. Defensive strategies, or risk...
Oct 20 2008 // A majority of independent agents and brokers in a good position to know say insurance carriers do an acceptable job marketing to the Latino community, although as many as 40 percent also rate carriers’ efforts as...
Oct 20 2008 // There are a lot of unfounded rumors about the relationship between marketing and selling. Some say that the two are one and the same. Others whisper that marketing is nothing more than a few ads and a Web site and that...
Sep 19 2008 // Jean Nederloe was named Marketing Director for the North Zone operations of Wisconsin-based Wausau Signature Agency (WSA).Nederloe is based in WSA’s Milwaukee office and will work in conjunction with marketing...
Sep 1 2008 // The word “marketing” may conjure up images of the fast-paced world of television advertising, a piece of direct mail that catches your attention, an interactive e-mail — even talk of demographics and...
Sep 1 2008 // The word “marketing” may conjure up images of the fast-paced world of television advertising, a piece of direct mail that catches your attention, an interactive e-mail — even talk of demographics and...
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Jul 10 2008 // As an insurance agency you know how important your existing customers are but for your business to grow and prosper new business is extremely important. It doesn’t matter whether you are selling home insurance, auto...