All the headlines from our Marketing Topic Page, ordered by recency.
Aug 19 2002 // In efforts to not only stay a step ahead of the competition but also reduce costs in the long run, many managing general agencies are utilizing the Internet at greater lengths these days.As the nation as a whole spends...
Aug 19 2002 // TIP 1To Build “E-Loyalty,” Look To Your Competitors Here’s what’s really scary: It doesn’t require a lot of resources to build a relationship program on the Web. Therefore, some of your...
Aug 19 2002 // The World Wide Web—touted as the greatest communication development of all time—has also become the world’s biggest catalog. Along with the use of the Internet for marketing, have come new torts, and a new body...
Aug 19 2002 // In efforts to not only stay a step ahead of the competition but also reduce costs in the long run, many managing general agencies are utilizing the Internet at greater lengths these days.As the nation as a whole spends...
Aug 19 2002 // TIP 1To Build “E-Loyalty,” Look To Your Competitors Here’s what’s really scary: It doesn’t require a lot of resources to build a relationship program on the Web. Therefore, some of your...
Jul 25 2002 // Quotesmith.com Inc., the online insurance broker that provides instant quotes from more than 300 leading companies, announced financial results for the second quarter ended June 30.“Quotesmith.com delivered an...
Jul 2 2002 // In the latest triumph of marketing hype over common sense, CGNU, the U.K.’s largest insurer, officially recommenced life on Monday as Aviva Plc. CEO Richard Harvey, who first proposed the change last February, has...
Jun 24 2002 // While building a successful agency takes much dedication and hard work, it may not be as difficult as you think provided that you implement several key strategies.A wealth of material exists on the tangible factors and...
Apr 22 2002 // The International Mass Marketing Association (IMMA) still is accepting registrations from agents, brokers and carrier representatives for its 2002 Annual Conference, to be held May 19-22 in Jacksonville, Fla. at the Hilton...
Apr 16 2002 // More California insurance companies, as well as IBA West agent and broker members have joined Trusted Choice (SM)-a new brand created by the Independent Insurance Agents of America (IIAA) to better communicate the...
Apr 15 2002 // Jim Rose, sales consultant to Automated Selling Process LLC, put it quite simply when asked about how agents go about their business.“What sells is the relationship,” Rose said. While personal contact in the...
Mar 28 2002 // Docucorp® International, a provider of enterprise information solutions, announced a marketing agreement with AscendantOne(TM) Inc., architects of next generation front office insurance technology. Through this marketing...
Mar 15 2002 // Ohio-based Central Insurance Companies, California Insurance Group and Cascade National Insurance, all regional insurance providers, are the newest company partners for Trusted ChoiceSM—the Independent Insurance...
Mar 11 2002 // The insurance industry is notoriously reluctant to change. So it was little surprise that the Internet—a tool that has the power to introduce cost-saving efficiencies into the insurance process for carriers and agents...
Mar 11 2002 // At last, the gap between potential and reality is shrinking as agents explore their online options.The insurance industry is notoriously reluctant to change. So it was little surprise that the Internet—a tool that has...
Mar 11 2002 // At last, the gap between potential and reality is shrinking as agents explore their online options.The insurance industry is notoriously reluctant to change. So it was little surprise that the Internet—a tool that has...
Mar 11 2002 // As the insurance industry continues to face increasing challenges, including intense competition and ongoing consolidation, many brokers are forced to meet the challenge of retaining and obtaining customers. Agents are...
Feb 28 2002 // U.K.-based global insurer CGNU plans on renaming itself Aviva Plc, and also announced that, even though it had achieved a remarkable 41 percent growth in operating profits last year, it planned on reducing its dividend...
Feb 28 2002 // John Sculley, the technology and marketing visionary best known for bringing big brand marketing to the personal computer industry in the early 1980s, will be speaking to attendees of the 2002 ACORD Annual Conference this...
Feb 25 2002 // Imagine positioning your agency as the exclusive provider of all personal lines, to all the employees of your commercial accounts. How the heck do I do that, you ask? By leveraging the consumer desire for convenience into...