All the headlines from our Marketing Topic Page, ordered by recency.
Feb 25 2002 // Imagine positioning your agency as the exclusive provider of all personal lines, to all the employees of your commercial accounts. How the heck do I do that, you ask? By leveraging the consumer desire for convenience into...
Feb 11 2002 // The Ohio Casualty Insurance Company and Summit Insurance Company (Rhode Island) are the newest partners in the Independent Insurance Agents of America’s (IIAA) Trusted ChoiceSM branding initiative, which is set to...
Jan 16 2002 // MetLife Auto & Home has signed on as a company partner of Trusted ChoiceSM the new consumer marketing brand created by the Independent Insurance Agents of America (IIAA), announced IIAA CEO Robert A. Rusbuldt...
Jan 4 2002 // While NASCAR and CART may dominate the sport of auto racing in the U.S., the rest of the world watches Formula 1. This no doubt influenced Allianz AG to sponsor the BMW Williams F1 Team during the 2002 season. The team...
Jan 4 2002 // While wealth management is fairly advanced in the U.S., the funding of pensions will increasingly move from public to private pension providers for the rest of the world. Becoming more proficient at managing enterprise...
Dec 4 2001 // JLT Services Corporation, a U.S. subsidiary of international insurance broker Jardine Lloyd Thompson Group plc, announced it has signed an agreement with Premier Pet Insurance to become Premier Pet Insurance’s...
Dec 3 2001 // With the theme, “Grow Your Business…Secure Your Future,” the Independent Insurance Agents of America (IIAA) Hawaii InfoXchange had plenty of valuable insight to share with attendees. The convention was held...
Nov 1 2001 // The strength of the insurance industry in the aftermath of the Sept. 11 attacks was highlighted by William B. Hofmann III, in his farewell speech as president of the Independent Insurance Agents of America...
Oct 29 2001 // Four leading insurance carriers have signed on as founding sponsors of Trusted Choice, the new consumer marketing brand created by the Independent Insurance Agents of America (IIAA) and independent agency insurance...
Oct 29 2001 // TowerStreet, a division of AMS Services Inc. and a provider of Internet-based rating and underwriting, added a pair of companies to its list of marketing partners — idNET and Web Application Marketing Management and...
Oct 25 2001 // Windsor Conn.-based TowerStreet, a division of AMS Services Inc., which provides rating and underwriting services via the Internet, announced that it has added two new marketing partners, idNET and WAMMAC. “idNET...
Oct 22 2001 // Holland’s ING Group announced that it has renamed all of its subsidiaries in Mexico as “ING Comercial America.” The decision is in line with the company’s global strategy of re-branding all its...
Oct 22 2001 // In an effort to be noticed in today’s crowded online marketplace, insurance marketers make common, yet fatal, mistakes when constructing websites. While adding the bells and whistles may increase the...
Oct 17 2001 // Capital Avenue, a company that provides insurance agencies the ability to offer commercial banking products to their business customers through a simple, co-branding arrangement, announced that a number of independent...
Oct 3 2001 // An e-mail anti-spam bill offered by Rep. Bob Goodlatte (R-Va.) strikes a positive balance between protecting consumers from an unwanted avalanche of commercial e-mails while still permitting small businesses to use online...
Sep 25 2001 // During an emergency conference call today, the Board of Directors of the International Mass Marketing Association (IMMA) voted to cancel IMMA’s 2001 Annual Conference scheduled for Oct. 21-24 at the Scottsdale Hilton...
Sep 17 2001 // There’s the old saying about death and taxes—that they’re only things you can really count on. But it could be argued that there’s something else that’s just about as dependable as those two...
Aug 14 2001 // Property/casualty insurance mass-marketers with agencies and carriers will address timely industry issues such as marketplace and carrier instability — and survival tools — at the 2001 Annual Conference of the...
Aug 13 2001 // Mergers, consolidation and worldwide expansion greatly affect the way the insurance industry does business today. As boundaries collapse and markets change, there is a tool you can use to gain an edge over the competition....
Aug 13 2001 // Making your mark “The State Farms and GEICOs have a tremendous amount of advertising behind them, and they have a brand name that perhaps the independent agents do not have,” said Allen Lawrence, CEO and...