All the headlines from our Marketing Topic Page, ordered by recency.
Apr 7 2003 // Could it be that there is a light at the end of the tunnel for the Texas homeowners market? Rates have firmed through waves of increases over the past two years to the point where they may have reached a pinnacle, at least...
Mar 24 2003 // Whether you are trying to access major carriers’ markets for hard-to-place risks, find a way to brand your agency, or tap into the expertise of other veteran agents, a cooperative may be the way to go.Clusters,...
Mar 24 2003 // Whether you are trying to access major carriers’ markets for hard-to-place risks, find a way to brand your agency, or tap into the expertise of other veteran agents, a cooperative may be the way to go.Clusters,...
Mar 12 2003 // The Hartford Financial Services Group announced that Candy Cope has been named Director of Sales and Marketing for Integrated Medical Solutions, The Hartford’s business unit that sells and services individual and...
Mar 10 2003 // In a new series in Insurance Journal, we’ll have industry experts talk about the best ways to manage today’s agencies. In this article, Jack Fries speaks on managing the marketing and sales effort in the hard...
Mar 10 2003 // In a new series in Insurance Journal, we’ll have industry experts talk about the best ways to manage today’s agencies. In this article, Jack Fries speaks on managing the marketing and sales effort in the hard...
Feb 10 2003 // The Independent Insurance Agents of America (IIABA) have unveiled their national ad campaign for Trusted ChoiceSM, with television commercials appearing on the nation’s prominent cable news channels: CNN, MSNBC, FOX...
Feb 10 2003 // I’ve written previously that the increase in technology will lead to a decrease in the number of salespeople. Although this is a bad omen for low producers, technology (specifically the Internet) isn’t the...
Feb 6 2003 // Bermuda’s XL Capital Ltd. announced that it is changing the brand name used by its worldwide P/C large commercial account operation from XL Winterthur International (“XLWI”) to XL Insurance Global Risk,...
Jan 28 2003 // Austin, Texas-based insurance education provider, The National Alliance for Insurance Education & Research, announced the selection of Carolyn Smith as the new director of Marketing and Promotions for the...
Jan 9 2003 // Nestled amidst the snow-capped peaks surrounding Colorado’s Copper Mountain Resort, a select group of insurance professionals will gather Jan. 30 – Feb. 2 to develop the strategy and means to generate higher...
Jan 1 2003 // The Professional Insurance Marketing Association (PIMA) will hold its annual meeting Jan. 30 – Feb. 2 at the Pointe Hilton Tapatio Cliffs in Phoenix. The event – which draws insurance marketers from around the...
Dec 11 2002 // Afni Insurance Services, a provider of customer care solutions for the industry, has formed a marketing partnership with the AMS Users’ Group (AMSUG). AMSUG, who previously endorsed Afni Insurance Services’...
Nov 21 2002 // Larry Acord, with 25 years of experience in company and agency branding and marketing, is the new vice president of Trusted ChoiceSM.Acord, who formerly was vice president of sales and communications for National Grange...
Oct 16 2002 // The Professional Insurance Marketing Association (PIMA) will hold its annual MarketTech Conference and Tradeshow Nov. 17-19 at the Philadelphia Crowne Plaza Hotel in Philadelphia. The event – which draws insurance...
Sep 19 2002 // Robert Bailey characterizes himself as an “unemployed senior citizen” with some notions about leadership and effective management. The retired CEO of State Auto Insurance Cos., Columbus, Ohio, passed along some...
Sep 16 2002 // One consistent trend throughout the United States is the difficulty in finding people to fill job openings. No matter where I travel, I hear this lament from agency owners and managers. In some areas of the country, there...
Sep 16 2002 // One consistent trend throughout the United States is the difficulty in finding people to fill job openings. No matter where I travel, I hear this lament from agency owners and managers. In some areas of the country, there...
Sep 3 2002 // National Security Fire & Casualty, a regional insurance company with operations in 10 Southeastern states, has joined Trusted ChoiceSM—the consumer marketing brand established by the Independent Insurance Agents...
Aug 19 2002 // General Re-New England Asset Management Inc. (GR-NEAM), the Farmington, Conn.-based insurance investment and capital management firm, has hired Barton Holl, formerly the director of sales and marketing at Deutsche...