All the headlines from our Marketing Topic Page, ordered by recency.
Jul 16 2013 // Warwick, RI April 2013 – Astonish, a leading technology, digital marketing, and training provider for insurance agencies, encourages local insurance agency principals, CEOs, and presidents in California and surrounding...
Jul 9 2013 // A group of mainly European retailers has finalized a plan to conduct coordinated inspections of factories in Bangladesh in an attempt to prevent a repeat of the Rana Plaza disaster that killed 1,129 people in April.The...
Jun 26 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish.Twitter is a social media platform that all insurance agencies should be using in this day and age. Why? Because it is free to use,...
Jun 26 2013 // The value of social media as a tool for marketing and selling property/casualty insurance may be a matter of debate but one thing is for certain: While the nature of social media may be evolving, it’s not going...
Jun 25 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish.We’ve been hearing it for a long time now – insurance agencies need to adapt to the modern consumer in order to survive. This...
Jun 24 2013 // The world seems increasingly cluttered with noise and visual stimulation as marketers vie for your attention. Take a walk through Times Square if you want evidence of this fact. One is accosted by at least a dozen people...
Jun 19 2013 // A report this month from consulting firm McKinsey & Company says market forces and technology are changing the role of the agent in the property/casualty insurance distribution.The report, titled “Agents of the...
Jun 19 2013 // One industry segment ideal for the program market and somewhat immune to the effects of a battered economy is the fast-food, multi-unit restaurant franchise industry, the experts say.The larger a company grows, the slower...
Jun 18 2013 // Drugmakers can be sued for paying rivals to delay low-cost versions of popular medicines, the U.S. Supreme Court said in a decision that rewrites the rules governing the release of generic drugs.The 5-3 ruling is largely a...
Jun 17 2013 // Los Angeles, Calif.-based Farmers insurance named Patrizio Spagnoletto as the company’s head of digital strategy.Spagnoletto will be responsible for defining and executing on an enterprise-wide digital strategy and...
Jun 17 2013 // Merely bringing your A-game may not be enough to entice certain companies to give you their business, especially those who are looking for environmentally or socially conscious partners.Following the challenging recession...
Jun 13 2013 // The following article is a guest post by InsuranceJournal.tv contributor Rick Morgan, chair of the Agents Council for Technology (ACT) Web 2.0 workgroup. Rick is also SVP of Aartrijk (a branding firm serving...
Jun 13 2013 // Richardson, TX, 6/13/13 – KBM Group, a marketing services company specializing in helping companies with customer engagement strategies, is releasing results of its independent research on the impact customer engagement...
Jun 12 2013 // Companies have for some time been diversifying, and sometimes curbing, their appetite for multimillion-dollar sports sponsorships, so an enterprising insurance company president saw that trend as an opportunity to get his...
Jun 3 2013 // One industry segment ideal for the program market and somewhat immune to the effects of a battered economy is the fast-food, multi-unit restaurant franchise industry, the experts say.The larger a company grows, the slower...
May 31 2013 // I imagined that during my first virtual trade show I’d sort of feel like the sci-fi movie character Tron, mesmerized and captive in some digital man-made construct that has drawn me down to the minute level of...
May 28 2013 // Merely bringing your A-game may not be enough to entice certain companies to give you their business, especially those who are looking for environmentally or socially conscious partners.Following the challenging recession...
May 28 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish.Whenever we talk to insurance agencies about video marketing, we get the same rejections: No time! Too expensive! And then...
May 23 2013 // Fairfield, CA, 05/23/13 – Now in its third year, the 2013 Virtual Insurance Marketplace, brought to the insurance industry by Direct Connection Advertising & Marketing, LLC, an agency specializing in insurance...
May 20 2013 // Hester, Heitel & Associates, an independent insurance agency in Phoenix, has been chosen as the spotlight agency to represent Project CAP’s Agency 2020 program. Agency 2020 was designed to provide independent...