All the headlines from our Marketing Topic Page, ordered by recency.
Oct 10 2013 // Jacksonville, Florida-based national insurance agency franchise company Brightway Insurance has promoted Talman Howard to president of the company, with day-to-day management responsibilities for the organization. Howard...
Oct 9 2013 // Porter Adventist Hospital in Denver announced last year that Warren Kortz, a general surgeon on the medical staff, was the first in the Rocky Mountain region to use a technique known as robotic surgery to remove gall...
Sep 24 2013 // IJAM welcomes guest blogger Peter van Aartrijk, CEO of Aartrijk branding firm.At this time of year, maybe you recall the fun you had at those summer camps. Okay, the mosquitoes in the tent and the Hamburger Helper in the...
Sep 23 2013 // IJAM welcomes guest blogger Theresa Schugel, EVP – Business Development, BMS Group. BMS has a fun branding campaign happening right now that is centered around some key conferences including NAMIC. We thought you...
Sep 23 2013 // When it comes to digital and social media marketing there’s a lot of white noise, with plenty of consultants, authorities, know-it-alls and bloggers on the popular topics.Amid a sea of advice on those topics, there...
Sep 19 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. Resisting change, lack of training, wrong people on the bus… any of these dysfunctions sound familiar? Working with insurance...
Sep 10 2013 // When it comes to digital and social media marketing there’s a lot of white noise, with plenty of consultants, authorities, know-it-alls and bloggers on the popular topics.Amid a sea of advice on those topics, there...
Sep 10 2013 // Allstate Corp. Chief Executive Officer Tom Wilson, whose company lost car insurance market share in the last three years, said competitor Geico could struggle to expand sales as it seeks to sell more policies at...
Sep 10 2013 // San Diego, CA, 9/10/13 – Atlas General Insurance Services, LLC, a national multi-line program manager, is pleased to announce the opening of a dedicated marketing office located in Knoxville, Tenn. The new office will be...
Sep 9 2013 // Modern commercial general liability (CGL) policies provide coverage for personal and advertising injury. This type of coverage is discussed extensively in Practical Tools for Handling Insurance Cases, §§ 13.32-13:53...
Sep 9 2013 // Every year a firm should develop a new sales and marketing plan. This is an essential element of strategic planning. Many carriers want to meet with the agency owners to set the game plans for the coming year and it is...
Sep 4 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish.Just a few years ago, most businesses thought their social media marketing job was done just by creating a Facebook page and therefore...
Sep 3 2013 // Fort Myers, FL, 9/3/13 – Disabled Veterans Insurance Careers, dedicated to helping disabled U.S. veterans by providing new opportunities for training and employment in the insurance industry, announces the election of...
Aug 19 2013 // A new report says that in recent years many states have enacted legislation to protect retailers from commercial host liability by increasing the evidentiary requirements, limiting the amount of liability awards and/or...
Aug 19 2013 // Insurance Journal has listened to readers, spoken with experts, combed through columns and articles and even searched outside insurance circles to find the best sales and marketing tips for independent agencies today. Here...
Aug 13 2013 // Providence, RI, 08/13/13 – The E-Agent Summit, a must-attend event for insurance agency executives, managers, producers, and agents, to learn about digital marketing strategies for the modern consumer, announced today...
Aug 6 2013 // For a country that markets itself to the world with the slogan “100 percent Pure”, New Zealand’s environmental credentials are not as impeccable as many would think.The majority of its rivers are too...
Aug 5 2013 // The value of social media as a tool for marketing and selling property/casualty insurance may be a matter of debate but one thing is for certain: While the nature of social media may be evolving, it’s not going...
Aug 1 2013 // Allstate Corp., the largest publicly traded U.S. auto and home insurer, said second-quarter profit climbed on investment gains and reduced costs tied to natural disasters.Net income climbed 2.6 percent to $434 million, or...
Jul 22 2013 // The value of social media as a tool for marketing and selling property/casualty insurance may be a matter of debate but one thing is for certain: While the nature of social media may be evolving, it’s not going...