All the headlines from our Marketing Topic Page, ordered by recency.
May 15 2013 // Fairfield, CA, 05/15/13 – Now in its third year, the 2013 Virtual Insurance Marketplace, brought to the insurance industry by Direct Connection Advertising & Marketing, LLC, an agency specializing in insurance...
May 6 2013 // A two-thirds majority of independent insurance agents say their carriers are providing them with training and consulting on how to use their agency websites to increase sales, a new survey reveals.The annual survey of...
Apr 23 2013 // A two-thirds majority of independent insurance agents say their carriers are providing them with training and consulting on how to use their agency websites to increase sales. This is one of the findings in a new survey of...
Apr 19 2013 // Warwick, RI, 4/19/13 – Astonish, a leading digital marketing solutions and sales training provider for insurance agencies, encourages local insurance agency principals, CEOs, and presidents in Michigan and surrounding...
Apr 9 2013 // Farmington Hills, Mich.-based property/casualty insurer, Amerisure Mutual Insurance Co., has added Jennifer Nyquist-Bivins to director of brand management. Nyquist-Bivins has more than 25 years of experience and most...
Apr 3 2013 // Many believe there is still opportunity for independent insurance agents and their carriers to grab personal lines market share. But to do so they must find a way to compete against the giant direct response and captive...
Apr 3 2013 // Warwick, RI, 04/03/13 – Astonish, a leading digital marketing, technology, and training provider for insurance agencies and brokerages, is thrilled to announce early bird pricing for the upcoming E-Agent Summit taking...
Apr 1 2013 // Independent agents should soon be getting some help with their personal lines sales— better late than never.The delayed Consumer Agent Portal — backed by the Independent Insurance Agents & Brokers of America Inc....
Apr 1 2013 // Warwick, RI, 04/01/13 – Astonish, a leading digital marketing solutions and sales training provider for insurance agencies, encourages local insurance agency principals, CEOs, and presidents in Florida and surrounding...
Mar 25 2013 // “Online aggregators have revolutionized the distribution of personal lines insurance in the UK,” concludes a study from Finaccord, a market research, publishing and consulting company specializing in financial...
Mar 25 2013 // It’s impossible to market anything successfully without communicating well. There are multiple ways, online and off, to manage this vital activity. Below are overviews of seven marketing methodologies.Social...
Mar 22 2013 // Austrian company Red Bull’s unusual decision to go public on a blackmailer’s threat to contaminate its energy drinks with feces could cost the brand far less long-term than any immediate hit to sales.Known for...
Mar 21 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish.Local insurance agency owners wear multiple hats – sometimes, too many! You may want to save money and do it all yourself, but that...
Mar 21 2013 // The widow of a veteran Oakland Tribune journalist who was struck and killed by a San Francisco Muni train four years ago has been awarded a $900,000 wrongful death settlement.The San Jose Mercury News reported the...
Mar 18 2013 // Warwick, RI, 3/18/13 – Astonish, a leading digital marketing solutions and sales training provider for insurance agencies, encourages local insurance agency principals, CEOs, and presidents in Michigan and surrounding...
Mar 11 2013 // Project CAP has launched Agency 2020, a new program to provide independent agencies with insights and resources to help them create and implement a successful long-term agency strategy.Each month during 2013, the Agency...
Mar 11 2013 // Independent agents should soon be getting some help with their personal lines sales – better late than never.The delayed Consumer Agent Portal – backed by the Independent Insurance Agents & Brokers of America Inc....
Mar 11 2013 // Many believe there is still opportunity for independent insurance agents and their carriers to grab personal lines market share. But to do so they must find a way to compete against the giant direct response and captive...
Feb 25 2013 // The New Year finds people across the world making resolutions to better their lifestyles, by crowding gyms and dieting, breaking bad habits, and saving more money. Resolutions are not simply for personal lives; marketers...
Feb 20 2013 // Bala Cynwyd, Penn.-based Philadelphia Insurance Companies announced the promotion of Brian O’Reilly from senior vice president of marketing to executive vice president and chief marketing officer. He succeeds Robert...