3 Imaginative Approaches to Agency Marketing in the Entertainment Age
GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use of the gecko, State Farm’s whyagent.com Web site, Progressive’s Flo and e-surance play acting some fictional internal friction.
Today’s attitude in advertising is entertain customers or lose them. This is not just applicable to national marketers with multi-million dollar budgets. Imaginative promotions are important to local agencies as well. Classic independent agency marketing featured the firm’s name, address, phone, a logo and maybe a few pictures along with a tepid tagline such as “All Forms of Insurance.” If your promos resemble your business card too closely, then it’s time to get inventive.
Here are three imaginative approaches from Agency Ideas newsletter to help get you thinking:
Call or e-mail Ernest Agent for the correct answer.
Promote What You Create
No matter how entertaining your promotions are, they are valueless unless they are seen by viable prospects. So, get noticed by posting your creations on your Web site and blog, on your agency’s Facebook page, and tweet links to them on Twitter. Also use them as the core of an entertaining radio ad script or video and run them in your local paper as inserts or ads. You can even format them as restaurant place mats, giving you a captive audience.
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