All the headlines from our Marketing Topic Page, ordered by recency.
Aug 16 2011 // In preparation for a new triple-x Internet domain that will launch in December, lawyers for the most storied brands in the United States are scrambling to prevent an x-rated rip-off of an invaluable asset: corporate Web...
Aug 15 2011 // Want to get more mileage from your advertising? Simple. Run your ad in more than one media format (e.g, print, online, mobile, email, etc.) at the same time. I call it the Multiple Media Marketing Strategy.Fujitsu is an...
Aug 15 2011 // A legendary insurance company name is back in the headlines after a nearly 10 year hiatus.Unitrin Inc. has taken the Kemper name, and effective Aug. 25 Unitrin will officially operate as Kemper Corp. with trading on the...
Aug 1 2011 // Allstate Corp. reported improved underlying profitability across all business lines for the second quarter quarter, but those gains were more than offset by $2.3 billion in record second quarter catastrophe losses.Allstate...
Aug 1 2011 // Insurance agents tend to give a greater share of their business to insurers with whom they are highly satisfied, according to a J.D. Power and Associates Insurance Agency Satisfaction Study-Personal Lines.The study, based...
Aug 1 2011 // Independent insurance agents are raising concerns over a General Motors promotion that offers car buyers in the Pacific Northwest a year of free liability and damage insurance from MetLife Auto & Home.Hoping to put...
Aug 1 2011 // Wholesaler Swett & Crawford has added Ricky Dawson to its casualty staff in New York. Dawson, who has a background in both insurance wholesale brokerage and underwriting, previously served as a wholesale broker with...
Jul 27 2011 // Hank Watkins, president of Lloyd’s America Inc., smiles like he has a big secret he wants to spill.The history of Lloyd’s of London is no secret: originated in Edward Lloyd’s coffee shop in London;...
Jul 22 2011 // A fake Apple store in China, made famous by a blog that said even the staff working there didn’t realize it was a bogus outlet, is probably the most audacious example to date of the risks Western companies face in...
Jul 18 2011 // Every marketer is aware of branding as a concept and a key component in marketing. It was taught to us in college and was proven beyond a shadow of a doubt with numerous case studies and experiments. Yet in today’s...
Jul 18 2011 // Insurance agents tend to give a greater share of their business to insurers with whom they are highly satisfied, according to a J.D. Power and Associates Insurance Agency Satisfaction Study-Personal Lines.The study, based...
Jul 18 2011 // Novato, Calif.-based Fireman’s Fund Insurance Co. named Bill Kenny vice president of tax. He will lead the tax function for Allianz of America in the United States, and will lead the teams responsible for tax...
Jul 18 2011 // Hank Watkins, president of Lloyd’s America Inc., smiles like he has a big secret he wants to spill.The history of Lloyd’s of London is no secret: originated in Edward Lloyd’s coffee shop in London;...
Jul 13 2011 // Pennsylvania-based USG Holding/Insurance Services Inc. has named Gabriella Gallucci as marketing coordinator and Liz Furrer as marketing assistant based in USG’s Canonsburg office. Gallucci most recently served as...
Jul 13 2011 // MetLife Auto & Home says it sees its direct marketing arrangement with General Motors to provide insurance for new car buyers as a way to increase its brand recognition, which it says should also help its independent...
Jul 8 2011 // San Diego-based Arrowhead General Insurance Agency Inc. is the recipient of three awards from the Insurance Marketing and Communications Association (IMCA).The IMCA competition has been recognizing outstanding marketing...
Jul 7 2011 // On Tuesday, Lori Dickerson Fouché was named president and CEO of Fireman’s Fund Insurance Co., making her the company’s fourth CEO in recent years.Fouché succeeds Michael LaRocco, at the helm of one of the...
Jul 6 2011 // San Diego, CA, 07/06/2011 – Arrowhead General Insurance Agency, Inc. was thrilled to have received three awards from the Insurance Marketing and Communications Association (IMCA) at the Annual Meeting and Showcase Awards...
Jul 4 2011 // Anthony A. Ambrose has been promoted to vice president and senior broker at New York-based wholesale broker Russell Bond. Ambrose joined Russell Bond in 1994 and is currently responsible for financial institutions, medical...
Jul 4 2011 // Liberty Mutual Group’s Edmund F. Kelly retired from active management of the company on June 28, 2011. David H. Long replaced Kelly as president and CEO. Kelly will continue to serve as chairman of the board of...