All the headlines from our Marketing Topic Page, ordered by recency.
Jan 5 2012 // The economy, the promised-land of a hard insurance market and the need to master technologies dominated discussion at the first annual Insurance Industry Roundtable in Irvine, Calif.The daylong event was attended by 23...
Dec 20 2011 // The motion picture “Minority Report” gave the audience a look into the future of retail marketing as retina scans were used to project customized digital advertisements for consumers in public spaces. An Iowa...
Dec 15 2011 // Fairfield, CA, 12/15/11 – The 2012 Virtual Insurance Marketplace is the second offering from Direct Connection Advertising & Marketing, LLC, an agency specializing in insurance marketing services. The 2012 VIM...
Dec 5 2011 // Holly Foxen Wells has been promoted to marketing and public relations manager of San Diego, Calif.-based Atlas General Insurance Services.She will lead the marketing team to enhance Atlas’ brand strategy and customer...
Dec 2 2011 // In today’s personal property/casualty insurance market, agents and brokers face increasing uncertainty. Staying the course is no longer an option to drive profitable growth. You must be informed of the latest market...
Nov 28 2011 // Let’s face facts. It’s unlikely that any individual independent agency will ever “beat” the direct writers. They have massive marketing budgets, a strong online presence, great name recognition, and...
Nov 21 2011 // Let’s face facts. It’s unlikely that any individual independent agency will ever “beat” the direct writers. They have massive marketing budgets, a strong online presence, great name recognition, and...
Nov 17 2011 // Holly Foxen Wells has been promoted to marketing and public relations manager of San Diego, Calif.-based Atlas General Insurance Services. She will lead the marketing team to enhance Atlas’ brand strategy and...
Nov 14 2011 // Ryan Petersen has been appointed creative director of Valencia, Calif.-based Petersen International Underwriters, and Dane Petersen has been named the firm’s marketing director. Ryan Petersen is responsible for...
Nov 7 2011 // Jim Donelon has been re-elected commissioner at the Louisiana Department of Insurance. Donelon, a Republican from Metairie, on Oct. 22 defeated Democrat Donald Hodge. Donelon has been insurance commissioner since...
Oct 18 2011 // Carrollton, Texas, 10/18/11 – Insurance Technologies Corporation today introduced AgencyBuzz, the premier drip marketing tool created for independent insurance agents. AgencyBuzz allows agents to automate their online...
Oct 12 2011 // The Gibraltar Group, a risk and insurance advisory firm headquartered in Lubbock, Texas, has added Abie Rampy as director of communications and marketing. With more than 10 years of organizational management and marketing...
Oct 7 2011 // The Allstate Corp. said it has obtained all required regulatory approvals and closed its acquisition of Esurance and Answer Financial from White Mountains Insurance Group Ltd.The purchase price was approximately $1...
Sep 19 2011 // Brady R. Kelley has been named the executive director of the National Association of Professional Surplus Lines Offices (NAPSLO).Kelley replaces Richard M. Bouhan who will be retiring from the organization after 30 years...
Sep 19 2011 // There are still plenty of generalist insurance agencies around. These overly polite offices consist of accommodating professionals who earn their living by generously quoting virtually every person and business that...
Sep 19 2011 // TDECU Insurance Agency LLC in Lake Jackson, Texas, added Wesley “Wes” Wolff as president. He brings more than 30 years of insurance agency expertise including sales, sales management and strong leadership.Wolff...
Sep 5 2011 // Top 100 Agency Profile Rank: No. 15 Agency Name: INSURICA Insurance Management Network Main Office: Oklahoma City, Okla. Additional Locations: 26 Year Founded: 1959 Total No. of Employees: 244 employees at the end of 2010;...
Sep 5 2011 // Unitrin Inc. is counting on added success as it takes on a new name — the well-known and legendary Kemper name — for the future of the company.Effective Aug. 25, Unitrin Inc. officially became Kemper Corp. and Don...
Aug 19 2011 // Texas Attorney General Greg Abbott has charged a petroleum distributor of selling diluted gasoline. It is the state’s third court action against the company since 2009.Petroleum Wholesale L.P., Sun Development L.P....
Aug 17 2011 // Unitrin Inc. is counting on added success as it takes on a new name — the well-known and legendary Kemper name — for the future of the company.Effective Aug. 25, Unitrin Inc. will officially become Kemper Corp. and Don...