All the headlines from our Digital Marketing Topic Page, ordered by recency.
Oct 7 2011 // If you haven’t heard of the term SEO yet and don’t know of its power in the marketing world: the 90’s called and they want their Game Boy back. It’s 2011 and the search engine optimization business...
Sep 22 2011 // The rising gap between rich and poor in nearly every country, rich or poor, went largely ignored during the decades of globalization-fueled boom.But with large parts of the world in financial crisis, ending the time when a...
Jul 18 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Jul 18 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Jul 18 2011 // An Insurance Journal poll on agents’ use of social media conducted in January and February showed that 62 percent of respondents’ agencies had some involvement in social media. Granted, there were only 13...
Jul 18 2011 // An Insurance Journal poll on agents’ use of social media conducted in January and February showed that 62 percent of respondents’ agencies had some involvement in social media. Granted, there were only 13...
Jul 18 2011 // A recent InsuranceJournal.com poll on agents’ use of social media elicited a number of comments from agents: “Fairly recently, our agency began to embrace social media as a viable tool. We have coordinated FB...
Jul 18 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Jun 14 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Jun 6 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Jun 3 2011 // Actuaries are being urged to lend their expertise as insurers get more involved in using social media tools to connect with policyholders and prospects, tools that are producing metrics ripe for expert analysis.Actuaries...
May 20 2011 // Nobody is going to push the “like” button for a hurricane, but the National Hurricane Center hopes to get some Facebook fans for its storm advisories.The hurricane center joined the online social network in...
May 16 2011 // The majority of agents and brokers say using social media is important for business, yet many report not using social media tools in their business today.Seven of 10 independent agents and brokers believe it is important...
Apr 14 2011 // The majority of agents and brokers say using social media is important for business, yet many report not using social media tools in their business today.Seven of 10 independent agents and brokers believe it is important...
Mar 7 2011 // Instant messaging, electronic newsletters, online gaming, discussion forums such as chat rooms and online dating Web sites just to name a few — these are the new ways we communicate and interact with one another.Social...
Feb 17 2011 // Monitor Liability Managers, LLC has introduced a new social media endorsement for its employment practices liability (EPL) insurance policies. The endorsement defines social media and workplace bullying, expands the...
Nov 14 2010 // In one way, today’s high unemployment rate is helpful in the agency business. It assists when it comes to recruiting new, youthful producers. There are tons of young, smart, educated people out there today who...
Aug 16 2010 // GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use of the gecko, State Farm’s whyagent.com Web site,...
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free — and they’re a good way to build...
Aug 16 2010 // GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use of the gecko, State Farm’s whyagent.com Web site,...