All the headlines from our Agency Growth Topic Page, ordered by recency.
Sep 6 2010 // The Arizona Supreme Court is weighing in on the state’s uninsured/underinsured motorist coverage selection form – a decision that could dramatically increase insurance agency’s errors and omissions...
Aug 18 2010 // Why is agency growth important? Agents and brokers are faced with a continued economic downturn combined with sustained soft market conditions; insurance companies continue to tier agents based on future growth;...
Aug 16 2010 // Grow or die has long been the accepted strategy for business. But look at the problems plaguing AIG or Toyota for instance, and one is left wondering why.In a new book, Smart Growth: Building an Enduring Business by...
Aug 16 2010 // Remember that glossy brochure that took so much time, money and energy to produce? Chances are your customers didn’t even read it — much less use it to make an informed decision about your products and...
Aug 16 2010 // From … how to research and obtain referrals, why it’s important to listen to clients, what to do with social media, where to advertise and what to say … to how to use a questionnaire, court records, a...
Aug 16 2010 // Why is agency growth important? Agents and brokers are faced with a continued economic downturn combined with sustained soft market conditions; insurance companies continue to tier agents based on future growth;...
Aug 16 2010 // GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use of the gecko, State Farm’s whyagent.com Web site,...
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free — and they’re a good way to build...
Aug 16 2010 // From … how to research and obtain referrals, why it’s important to listen to clients, what to do with social media, where to advertise and what to say … to how to use a questionnaire, court records, a...
Aug 16 2010 // Why is agency growth important? Agents and brokers are faced with a continued economic downturn combined with sustained soft market conditions; insurance companies continue to tier agents based on future growth;...
Aug 16 2010 // Grow or die has long been the accepted strategy for business. But look at the problems plaguing AIG or Toyota for instance, and one is left wondering why.In a new book, Smart Growth: Building an Enduring Business by...
Aug 16 2010 // GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use of the gecko, State Farm’s whyagent.com Web site,...
Aug 16 2010 // Remember that glossy brochure that took so much time, money and energy to produce? Chances are your customers didn’t even read it – much less use it to make an informed decision about your products and...
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free – and they’re a good way to build...
Aug 13 2010 // The Arizona Supreme Court is weighing in on the state’s uninsured/underinsured motorist coverage selection form — a decision that could dramatically increase insurance agency’s errors and omissions...
Aug 12 2010 // Is advertising on radio and television a cost-effective way to help expand an independent insurance agent’s book of business? It may not be for everybody, but Criss Sudduth says a one-two punch of broadcast ads have...
Jul 26 2010 // Texas independent insurance agent Gordon Sorrel, credits the power of niche marketing with contributing to the growth his agency has experienced during the last year, despite the soft market and general economic...
Jul 20 2010 // They’re all different — one’s big city; one’s suburban; one’s country; one’s small-to-medium size town. They operate in different parts of the state and have different mixes of business,...
Jul 19 2010 // The interactive revolution has brought incredible advances, not least is the ability to track the effectiveness of e-mail marketing. No longer does the partnership of “hope and prayer” play a role in evaluation...
Jul 19 2010 // The growth of the country’s Hispanic population is a hot topic among demographers and marketers – including insurance producers and brokers. As of 2008, the last year for which census data is available, the...