All the headlines from our Agency Growth Topic Page, ordered by recency.
Jul 26 2010 // Texas independent insurance agent Gordon Sorrel, credits the power of niche marketing with contributing to the growth his agency has experienced during the last year, despite the soft market and general economic...
Jul 20 2010 // They’re all different — one’s big city; one’s suburban; one’s country; one’s small-to-medium size town. They operate in different parts of the state and have different mixes of business,...
Jul 19 2010 // The interactive revolution has brought incredible advances, not least is the ability to track the effectiveness of e-mail marketing. No longer does the partnership of “hope and prayer” play a role in evaluation...
Jul 19 2010 // The growth of the country’s Hispanic population is a hot topic among demographers and marketers – including insurance producers and brokers. As of 2008, the last year for which census data is available, the...
Jul 7 2010 // A group of New York insurance agents has launched a new trade group for Latin insurance producers as well as brokers who serve the Hispanic community in the Northeast.LABA is not the first group geared toward insurance...
Jun 21 2010 // Following the success of agents in Florida and California, a group of New York insurance agents has launched a new trade group for Latin insurance producers as well as brokers who serve the Hispanic community in the...
Jun 17 2010 // Carrier marketing support matters to independent agents — and having a strong carrier brand is considered especially important. High brand recognition matters more to agents handling personal lines, but is also...
Jun 7 2010 // As John Lennon and Paul McCartney could tell you, sometimes you just need a little help from your friends. And in the insurance agency business – where building relationships are key to success – that friend...
Jun 7 2010 // Relationships, Time Management, Reputation and Professional Development Pays Off Everyone loves top 10 lists, and I’m no exception. There is something inherent in human nature to want to quantify and rank things....
Jun 7 2010 // The weak economy and continued soft market still has a stranglehold on insurance agents. Most agents are doing a good job on retention. However, lower premiums (and commissions) coupled with lost accounts due to business...
Apr 9 2010 // North Dakota’s workers compensation agency is proposing a 3.3 percent average increase in its rates, starting in July.Agency director Bryan Klipfel says most of the increase is because of North Dakota’s rising...
Apr 5 2010 // Insurance agents might want to take notes during tonight’s NCAA championship game between Butler and Duke. While NCAA men’s basketball tournament referee and insurance agent Gary Maxwell won’t tell you...
Apr 5 2010 // In today’s still challenging economic environment, employees are increasingly looking at employee benefits as a way to strengthen their personal financial safety net. Nearly nine in 10 employees (87 percent) planned...
Mar 10 2010 // Rhonda Lobell has signed on as sponsor for the American Insurance Marketing & Sales (AIMS) Society Certified Professional Insurance Agent (CPIA) designation programs in Louisiana and Mississippi.A 30-year insurance...
Mar 7 2010 // In business, change brings opportunity. And when it comes to the wave of states that have recently legalized gay marriage, some see a marketing opportunity in selling insurance products for same-sex couples.And why not?...
Mar 7 2010 // Virtually every insurance marketing expert proclaims that to sell policies to each new generation, you must approach them differently than their predecessors. And of course, they’re right. Unfortunately, too few...
Feb 26 2010 // In business, change brings opportunity. And when it comes to states that have recently legalized gay marriage, some see a marketing opportunity in selling insurance products for wedded gay couples.The “gay...
Feb 19 2010 // Lee & Mason Financial Services, Inc. has increased its limits for insurance agents’ errors and omissions coverage from $5 million to $10 million. Insurance agents E&O coverage, with limits of up to $10...
Feb 18 2010 // Austin, Texas-based Combined Agents of America LLC (CAA) announced it achieved more than $410 million in combined property and casualty premiums and more than $53 million in revenue for 2009. The group, which recorded...
Feb 7 2010 // Conducting a target marketing campaign used to be cumbersome and expensive. Today, with an up-to-date agency management system, getting started is a snap. It still takes persistence to succeed, but getting going...