Fairmatic in California Rebrands as LEEO With New Leadership

San Francisco, California-based Fairmatic, a commercial insurance company delivering data-driven fleet insurance using AI-powered technology and telematics, has rebranded and now has a new leadership team.

LEEO officially launched on Monday after what the company says is a “a strategic rebrand to reflect its renewed focus and direction.”

“LEEO represents more than a new name; it is a renewed commitment to transforming how commercial auto insurance is delivered,” Jeffrey Chen, CEO of LEEO, stated in an announcement of the rebrand. “Our industry is in need of innovation, and we are excited to do our part to move the industry forward. With LEEO, we are building a future defined by smarter underwriting, faster quoting, and greater transparency powered by telematics and data.”

LEEO is backed by Battery Ventures, Foundation Capital and Aquiline Technology Growth.