At-Bay in California Names Sadoff of Hiscox Head of Insurance

Mountain View, Calif.-based At-Bay announced that Brett Sadoff will join the company as head of insurance.

Sadoff will be responsible for design and deployment of At-Bay’s insurance program, field operations, and underwriting. He will report to Rotem Iram, CEO, and will serve as a member of the executive leadership team.

Sadoff comes from Hiscox, USA, where he was head of field and a HISCOX partner. Sadoff was previously senior vice president and Western zone manager at AIG.

At-Bay is a cyber insurance managing general underwriter backed by HSB Specialty Insurance to provide cyber insurance policies of up to $10 million in coverage.