Wood Gutmann & Bogart in California Gets New Brand Identity

Wood Gutmann & Bogart Insurance Brokers in Tustin, Calif. adopted a new logo and created an insignia as part of new look for the firm.

The firm said it worked with employees and partners to develop a brand identity that captures elements of the firm’s past, while adopting a more streamlined look and feel across its group of affiliates.

As part of the firm’s new brand identity, it created a new purpose statement: “Passionate Advocates for peace of mind.”

It also developed a new insignia, a horse, which the firm said represents its commitment to its clients.

Wood Gutmann is a regional brokerage that provides a range of commercial and personal insurance products and services