Farmers Names Sgoureva Regional VP in California

Farmers Insurance Group, Inc., announced that Russina Sgoureva has joined the company as regional vice president of auto product management for California.

Previously, she spent more than five years with Progressive Insurance as product manager for independent agency auto. She has worked on a wide range of regulatory and legislative matters in California, as well as Alaska, Arizona, Hawaii, Nevada and Oregon. Over the past two years she also oversaw Progressive’s Hispanic marketing. Prior to Progressive, Sgoureva worked as a vice president of Client Service at KPE, Los Angeles, and a senior consultant at McKinsey & Co. in Los Angeles and Orange County.