Safe Auto Adds Colorado Call Center

Safe Auto Insurance Co. has announced it is adding a call center in Sterling, Colo., northeast of Denver.

The Whitehall, Ohio.-based insurer, which specializes in minimum auto insurance coverage, said it plans to employ 250 at the center, its fourth. A number of the employees will be trained to handle calls from customers who aren’t native English speakers.

Safe Auto has call centers in Columbus and Monroe County, Ohio, as well as one in South Carolina.

Safe Auto decided last week to keep its headquarters in Central Ohio after receiving incentives worth up to $1.5 million from the state. The state offered Safe Auto a tax credit worth 65 percent of the income taxes of new workers it hires over the next nine years. The company could also qualify for property tax breaks when it chooses a new site, likely at Easton. Safe Auto expects to move its Whitehall corporate offices, call center and a claims center on East Fifth Avenue in Columbus to a 120,000-square-foot, $15 million facility.