Safeco Launches New Online Sales Platform

Safeco has launched Safeco Now for P/C insurance. Safeco Now is an online sales platform that integrates personal and small-commercial insurance products, reportedly saving independent distributors time and driving increased cross-selling opportunities.

Safeco Now is a new streamlined Web site for independent agents and brokers that gives them access to 90 percent of their daily online work tools with just one click. The single-platform sales tool allows distributors to quickly quote and bind the following major lines of P/C and Surety business: Personal Auto, Homeowners, Business Owners Policy (BOP), Commercial Auto (fleet and non-fleet), Workers’ Compensation and Business Umbrella Surety (notary; license and permit bonds; court bonds; public official bonds).

All major product lines from Personal Watercraft to Commercial Multi-Peril will come online by the end of 2005. Commercial Multi-Peril will begin its rollout during the fourth quarter of this year.

The single-platform interface is an expansion of the company’s small-business sales tool introduced last year.

Wrapped around the new-business hub is a menu of online tools for agents to use in delivering customer service, from claims and billing inquiry to policy changes. A security service for the system is set for introduction during the second half of 2004.