P/C Insurance Mass-Marketers to Gather in Scottsdale for IMMA Conference

Property/casualty insurance mass-marketers with agencies and carriers will address timely industry issues such as marketplace and carrier instability — and survival tools — at the 2001 Annual Conference of the International Mass Marketing Association (IMMA).

The conference will be held October 21-24 in Scottsdale, Ariz. at the Hilton Scottsdale Resort & Villas.

With a theme of “Evolving in the Marketplace,” conference participants will examine trends in worksite and affinity marketing; customer relationship management (CRM); agency success stories; customized benefit communications; e-commerce; and a view of how peak-performing insurance companies are doing so well. Agents, brokers and carrier representatives are welcome to attend the conference.

IMMA President Lowell Engelhard, with Providence Insurance Agency Inc., Charlotte, NC, said the conference will highlight some unsettling issues in the insurance market.

Among the conference speakers will be Peter W. Nauert, chairman and CEO of Ceres Group Inc.; Andrew Colannino, managing senior financial analyst, A.M. Best Co.; Patricia A. Borowski, division vice president, PIA National; Bruce Kenyon, assistant vice president, marketing, for AIG’s Worksite Central; Bonnie Brazzell, vice president, worksite marketing, Eastbridge Consulting Group; and Jay Power, vice president, business development, Rewards Plus.

IMMA incoming president Bill Murphy, of Murphy Insurance Group in McLean, Va., will lead a carrier panel discussion.

Based in West Simsbury, Conn., the International Mass Marketing Association is an organization of property/casualty insurance sponsored-marketing professionals with a mission to develop more effective and profitable business relationships between agents and carriers; and to foster professional and ethical standards in the marketing, sales and service of mass-marketed products. For more information, visit www.immainc.com.