New State Farm Ad Campaign Targets West Coast Chinese Market

State Farm Insurance announced the launch of an advertising campaign targeting the Chinese community in San Francisco, Los Angeles and Toronto.

The new marketing campaign will include television, print and radio ads that introduce State Farm Insurance products and services to Chinese consumers, the largest Asian group in North America. Brand image ads will also be unveiled.

In addition, the company’s slogan, “Like a good neighbor, State Farm is there,” was translated into Chinese, “Having a good neighbor, there’s peace of mind every day.”

State Farm’s ongoing involvement with the Chinese community, includes sponsorship of Chinese New Year celebrations, the Toronto International Dragon Boat Festival and the Organization of Chinese Americans.