People Moves: IMA Financial Names Price Head of Alabama Market

IMA Financial Group, a large North American insurance brokerage, named Rob Price as Alabama Market president, based in Birmingham, the firm announced.

Price has been a top performer at the brokerage for almost nine years, and recently led IMA’s executive risk, private equity and mergers practice. As Alabama market head he will oversee IMA’s Alabama offices, including growth and profitability, the company said.

IMA expanded into Alabama in 2025 through a partnership with Valent Group, which is headquartered in Birmingham with offices in Mobile and Decatur. The Alabama market includes 86 employees, generates more than $24 million in annual revenue, and is part of IMA’s Southeast region.

Drew Pippin is Southeast region president. IMA, specializing in risk management and wholesale brokering, has headquarters in Denver and Wichita, and has some 3,000 associates around the country.