Farmers Insurance Expands Into South Carolina with Online Auto Insurance Policy

Farmers Insurance has launched its first auto insurance product in South Carolina, delivered exclusively through a new digital and customizable auto insurance policy available on Farmersdirect.com.

The digital auto insurance product in South Carolina offers quick quoting and a self-serve dashboard. Customers can adjust auto insurance features like coverages, vehicles, drivers and more, as well as add a variety of endorsements, like rideshare coverage.

South Carolina drivers can manage all aspects of their policies through options on the digital platform that allows customers to quickly secure auto coverage. After answering questions on Farmersdirect.com, customers are provided a quote in under a minute and are led through a self-serve dashboard where they can adjust core auto insurance features. Customers will also see all of their vehicle information. Any available discounts will also be automatically applied for eligible customers, prior to checkout.

Customers can live-chat through the website and Farmers app to troubleshoot or have queries answered.

According to Keith Daly, president of personal lines for Farmers Insurance, entering South Carolina with its first fully-digital and customizable Farmers auto product is an important milestone for the company and an opportunity to enter a new market with a digital-first approach. He added it’s also part of the insurer’s eastern expansion to bring the Farmers brand to 48 states.

Farmers, which has had a significant presence in the western and southern parts of the United States, is accelerating its effort to expand the availability of Farmers-branded products up and down the eastern seaboard.

South Carolina marks the eighth state where Farmers has expanded access to branded products since 2011, with more than 1 million new policies in force as a result of its eastern expansion in states like Florida, Connecticut, Georgia, Maryland, New Jersey, New York and Pennsylvania.

Farmers Insurance and Farmers are trade names for a group of affiliated insurers providing insurance for automobiles, homes and small businesses and a wide range of other insurance and financial services and products. Farmers Insurance serves more than 5 million households with over 15 million individual policies nationally, through more than 45,000 exclusive and independent agents and approximately 20,000 employees. Farmers Insurance Exchange is the largest of the three primary insurers that make up Farmers Insurance.