Premier Assurance Group of Florida Taps Cordero-Fleites to Head Marketing, Communications

Global insurance company Premier Assurance Group (PA Group), headquartered in Coral Gables, Fla., has named Karen Cordero-Fleites its director of marketing and communications. Cordero-Fleites has more than 10 years of experience in the international insurance industry.

In her new role, Cordero-Fleites will be responsible for leading PA Group’s brand unification by consolidating all of the company’s products and services under one corporate image. She will also manage the planning and budget for the company’s marketing initiatives.

Cordero-Fleites was previously the senior marketing manager of Global Benefits Group Inc., where she led the company’s rebranding efforts and improved the positioning of its brand and product image throughout Latin America.

Her experience also includes serving as marketing specialist at Best Doctors Insurance, where she supported the growth of the brand in Latin America, and subsequently in Canada and Europe.