Edison Insurance Launches Online Quoting System for Florida Homeowners Coverage

Edison Insurance Co. has launched an online quoting system that offers specific premium quotes for homeowners insurance coverage in Florida.

According to Clint Strauch, Edison Insurance president and co-founder, Edison has developed a system that allows potential policyholders to obtain and customize their own insurance quote online and transfer their information to a licensed agent to complete the transaction.

Edison said it surveyed their current policy holders and determined 85 percent prefer to purchase insurance from a licensed insurance agent. Edison only partners with agents who have committed to contacting the prospective policyholders within 24 hours to discuss their insurance needs.

Strauch said the technology connects local insurance agencies with new customers and gives realtors the ability to more accurately calculate the insurance premium portion of the mortgage.

Edison Insurance Co., originally headquartered in St. Petersburg, Florida, was purchased by Boca Raton-based Florida Peninsula Insurance Company (FPI) in January of 2010.