Alabama-based ProAssurance Unveils New Brand Initiative, Realignment

ProAssurance Corp., headquartered in Birmingham, Ala., unveiled a new logo, and a new themeline, “Treated Fairly,” in conjunction with a company realignment.

As part of strengthening its brand, ProAssurance is undertaking a renaming and realignment of its insurance subsidiaries, according to President Victor Adamo. He said all of the insurer’s subsidiaries will soon bear the name ProAssurance.

In conjunction with its new identity, the insurer is making a public pledge to maintain the standards founded by a group of physicians over 30 years ago, Chief Executive Officer Stan Starnes said.

Starnes said a recent year-long study identified areas in which ProAssurance can improve.

ProAssurance’s customer service transformation is under way with employee training and an emphasis on collaboration.

Source: ProAssurance Corp.