Texas’ American National Rebrands Logo

Galveston, Texas-based American National Insurance Company announced a comprehensive rebranding initiative to modernize its brand, its first significant rebranding update in 50 years.

The company unveiled a new logo and visual identity that features contemporary rendering of its iconic eagle, which represents the company’s strength and stability. Additionally, a new color palette was introduced featuring dark blue and golden yellow as primary brand colors to signify the company’s night and day commitment to being a source of certainty for its clients.

“With no significant updates in the past 50 years, our brand was proud, but dated, so it was time for a transformation,” said Scott Campbell, chief client experience and corporate communications officer at American National. “This rebranding is, above all, an expression of our unwavering commitment to the millions of American families, businesses, farmers and ranchers we serve and our determination to continuously evolve to meet their needs.”

The rebranding rollout is underway, with the new logo and visual identity implemented across all touchpoints including the company’s physical locations, digital channels, marketing materials and client communications. Kansas City-based agency Bernstein-Rein led the redesign in collaboration with American National.

Source: American National