Farmers Insurance Now Offering Direct-to-Consumer Policies in Louisiana

Farmers Insurance has launched a range of insurance products in Louisiana that consumers can customize.

The company said Louisiana customers can now access quotes and purchase auto, home, condo, and renters products in a direct-to-consumer model, combining a personalized approach with a digital-first experience through the Farmers mobile app and Farmers.com.

Farmers has expanded access to its branded products into the southern and eastern U.S. including Florida, Connecticut, Georgia, Maryland, New Jersey, New York, Pennsylvania, South Carolina, Kentucky and Mississippi since 2011.

Louisiana joins Massachusetts as the two newest additions in 2021.

Source: Farmers Insurance