All Web Leads Acquires InsuranceLeads.com

Austin, Texas-based All Web Leads Inc., an online sales lead generation company supplying the U.S. insurance industry, has acquired InsuranceLeads.com, a provider of online leads to insurance agents, brokers and carriers.

To finance the acquisition All Web Leads teamed with Great Hill Partners, a Boston-based private equity firm with more than $2.5 billion under management, which made a majority investment in the combined entity.

All Web Leads’ current executive team will lead the combined company, which will continue to be based in Austin, Texas.

Morgan Keegan served as an advisor to All Web Leads Inc. for the transaction. Financial terms of the transaction were not disclosed.

Insurance represents a fast-growing online market, with consumers increasingly using the Internet to research policies and prices prior to contacting an agent, according to the companies’ merger announcement.

Source: All Web Leads Inc.