Insurtech Root, The Zebra Partner on Auto Insurance

Root Inc. and The Zebra said they have partnered to make auto insurance easier for consumers and agents.

Quotes from Columbus, Ohio-based insurtech Root can be received via TheZebra.com, an insurance marketplace and agent network. The consumers will go directly to Root’s digital platform to customize coverage and purchase a policy.

By combining Root’s mobile technology, data science, and automation with The Zebra’s comparison experience and broad reach among high-intent shoppers, the companies look to create a seamless path from quote to coverage. The Zebra’s agents can also generate instant Root quotes from their existing agency management system and bridge directly into the Root Agent Portal (RAP).

“Today’s consumers and insurance agents expect speed, precision, and convenience from their digital experiences,” said Jason Shapiro, senior vice president of business development at Root, in a statement. “As AI and agentic commerce rapidly transform the way people discover and purchase insurance, connecting Root’s platform with The Zebra ensures we are meeting high-intent shoppers wherever those decisions happen. Partnering with one of the nation’s leading comparison platforms gives consumers immediate access to personalized rates while offering independent agents a seamless path to bind coverage.”

In it recent report of second quarter 2026 earnings, Root CEO Alex Tim said its partnership and independent agent channels represented about 51% of new writings in Q2, up from about 44% in Q2 2025. Root Inc. Q2 net income was $25.4 million, an increase of 15% over the same period a year ago.

Root said highlights of the partnership include:

• Real-Time Quotes: Eligible consumers can access personalized Root quotes on The Zebra and continue directly to Root to complete their application and purchase coverage.
• Streamlined Agent Workflow: The Zebra’s agents can generate Root quotes through their existing workflow and transition directly to Root’s agent portal to finalize and bind policies.
• Modern Digital Experience: The integration reduces friction, helping consumers move more easily from comparison to purchase while enabling agents to serve customers more efficiently.