WTW to Acquire Newfront in Deal Worth Up to $1.3B

Broker WTW said it has a definite agreement in place to acquire Newfront for up to $1.3 billion in a move to expand its middle-market reach in specialties such as technology, fintech, and life sciences.

The transaction is expected to close during the first three months of 2026.

Upfront, WTW will pay $1.05 billion comprised of $900 million in cash and $150 million in equity to San Francisco-based Newfront’s employee shareholders. Up to $250 million will be paid primarily in equity after Newfront hits performance targets. Another payment of $150 million will be paid in equity if Newfront achieves above-target revenue growth after the third anniversary of the sale closing.

WTW will also provide equity-based retention incentives totaling $100 million for Newfront employees through 2031.

Newfront’s two business segments, Business Insurance and Total Rewards, will be combined with WTW’s Risk & Broking (R&B) and Health, Wealth & Career (HWC) segments, respectively.

From 2018 to 2024, Newfront has grown organic revenue at a 20% CAGR with growth in its producer base, proprietary client-facing technologies, and use of cutting-edge agentic AI, WTW said, adding that Newfront’s technology platform complements WTW’s technology foundation and builds on its recent strategic investments. The integration of Newfront’s technology platforms and more than 120 producers will position WTW to accelerate deployment of capabilities across both R&B and HWC.

“The Newfront team has built a broking business, powered by exceptional technology that offers a smart, fast and efficient client experience and complements our own technology investments,” said Carl Hess, WTW’s chief executive officer. “This combination strengthens our presence in the U.S. middle market, accelerates our technology and specialty strategies, and enables the delivery of an integrated, end-to-end technology platform that will drive growth, enhance operational efficiency and better serve our clients.”

Related: Empowering Insurance Professionals: Adapting Training and Roles for AI Integration

WTW said the combination of systems will accelerate progress on WTW’s technology roadmap and increase capabilities across:

• Differentiating the client and broker experience with intuitive, AI-enabled tools, enabling quicker decision-making and execution
• Improving sales productivity by empowering smaller teams to handle high volumes effectively
• Enhancing efficiency for middle-market clients by delivering scalable high-quality support
• Expediting cross-sell opportunities by bringing the full breadth of WTW’s existing solutions into a seamless interface
• Combining WTW’s technology talent base with a core team of highly skilled engineers