Chubb Combines Lower Middle Market and Digital Small Business Units

March 12, 2025

Global insurer Chubb announced the creation of a new division within its North America Middle Market organization, combining its Lower Middle Market and Digital Small Business divisions into a single unit.

The new unit will operate as North America Small & Lower Midmarket.

Rob Poliseno has been appointed the new division’s president, reporting to Ben Rockwell, president, of the North America Middle Market division. Poliseno brings 28 years of industry experience to his new position, including nearly 17 years with Chubb. Previously, he served as division president of Small Business and North America Digital.

Jason Ranucci has been named chief operating officer of the new Small & Lower Midmarket division, reporting to Poliseno. As COO of the unit, Ranucci will have broad operating responsibility – including P&L management and oversight of both field and home office underwriting, as well as product, pricing, portfolio management and analytics. He has 17 years of insurance experience and has been serving as head of North America Lower Middle Market.

The small business and lower middle market segments present “significant growth and expansion” opportunities for Chubb, according to Juan Luis Ortega, executive vice president, Chubb Group, and president, Chubb North America. “As the distribution landscape continues to evolve, agents and brokers increasingly demand simplicity, efficient and fast underwriting, and seamless digital experiences. This combination integrates our decades-long underwriting experience in the Lower Middle Market with the agility and speed of our Digital Small Business division, allowing us to apply the full power and deep expertise of our team to service clients in this segment and drive growth,” Ortega added.