Insurance Comparison Site The Zebra Buys Marble

Personal lines insurance comparison site The Zebra said it has acquired Marble, a digital platform for managing and saving on insurance.

The acquisition is effective as of July 25, 2024. Terms of the deal, the first in The Zebra’s 12-year history, were not disclosed.

“Our goal at The Zebra has always been to take the hassle out of shopping for insurance – and to make it accessible, fast and simple for everyone,” said Keith Melnick, CEO of The Zebra. “By acquiring Marble, we’re excited to bring aboard teams and technology perfectly aligned with our goals. This is only going to make it easier for us to provide all types of customers better ways to not only save on insurance, but also organize and access their policies.”

The Zebra said the acquisition allows it to “innovate more rapidly and expand its consumer offerings—including policy uploading and management, a virtual insurance wallet and automated shopping.”

Marble founder and CEO Stuart Winchester will serve in a vice president role at The Zebra.