The Target Markets, The Institutes Launch Program Business Professional Designation

March 28, 2024

The Target Markets Program Administrators Association (TMPAA) and The Institutes Knowledge Group created a new credential for program insurance professionals, the Program Business Professional (PBP) designation.

The PBP designation is set to officially launch in May at the upcoming TMPAA Mid-Year Meeting on May 14 and will replace the TMPAA’s current Certified Programs Leader (CPL) designation.

According to TMPAA and The Institutes, which began collaborating in 2023, the PBP designation program blends program business-specific content and educational courses from The Institutes’ CPCU designation program. This combination of courses allows for professionals seeking to advance their careers in program business to also earn credit towards additional Institutes Designations.

The PBP program will consist of four courses and exams and an ethics requirement. The PBP courses will also qualify for Continuing Education (CE) credits.

“This marks a significant milestone in elevating the standards of excellence within the program business sector,” said Gene Abbey, Director of Insurance Education and Services at TMPAA. “The PBP designation reflects our commitment to providing industry professionals with a cutting-edge and comprehensive educational platform that aligns with the evolving landscape of program business.”

Greg Thompson, long time TMPAA Advisory Board Member, program consultant, and “Dean” of Target University said the current Certified Programs Leader (CPL) educational product offered by Target University was created 12 years ago.

“The content produced by our subject matter experts has greatly benefited the 200 individuals that received the CPL designation or that took the courses,” Thompson said in a statement. However, he added that The Institutes will offer even greater value.

“Joining forces with TMPAA to develop and launch the Program Business Professional designation underscores our dedication to providing the knowledge and skills needed to excel in program business,” said Adam Carmichael, CPCU, President of The Institutes Knowledge Group.

Source: TMPAA and The Institutes