Marsh McLennan’s Mercer Sells Association Business to Affinity Agency

January 18, 2022

Association Member Benefits Advisors (AMBA), a national affinity-based membership and marketing insurance agency, has agreed to acquire the associations business of Mercer, a business of Marsh McLennan.

Mercer’s association benefits business, Mercer Affinity, includes insurance marketing, distribution and administration services to association groups such as retired teachers, educators, credit unions and public employees across the U.S. Befits offered include medical, life and dental as well as professional and small business coverages.

Terms were not disclosed. The acquisition is expected to close in the second quarter of 2022.

Steve Cardinal, CEO of AMBA, said this planned agreement will broaden the product offerings and enhance carrier relationships for his Austin, Texas-based agency.

“Joining forces with AMBA, a dominant player in affinity-based marketing and an essential partner to its association clients, will allow both our clients and our colleagues to reach their full potential,” said Ed Lehman, Mercer U.S. Health Business leader.

Source: Association Member Benefits Advisors (AMBA)