Max Services, Wetzel Associates Offer ‘Conversational’ Commerce Suite

Max Services Inc. and Thomas H. Wetzel & Associates have partnered with LivePerson, a provider of conversational commerce products, to provide insurers and agents with an enterprise-level option to communicate with their customers via websites, SMS, mobile apps, and other messaging platforms.

LivePerson’s conversational commerce platform, LiveEngage, enables businesses to message with their consumers on the most popular digital messaging channels, and manage it all from a single place. With built-in AI-powered bots, businesses can handle these interactions at scale.

According to Thomas H. Wetzel Associates President Tom Wetzel, LiveEngage enables agents to deliver better customer experience, improve retention, and take on competitors.

Conversational commerce can be used to create a personalized digital experience for consumers at scale — answering their questions, providing information, and completing transactions directly in the messaging channels that they already use.

“To stay competitive, the independent insurance agent must communicate in the same way as their customers — and that means messaging,” Wetzel said.

Max Services offers IT and digital marketing products to global companies.

Thomas H. Wetzel & Associates designs websites, social media programs, blogs, and offers a variety of advanced digital tools. Wetzel writes a technology column for agents in the Insurance Journal and conducts workshops across the country.