ProSight Specialty Kicks Off Direct Sales Platform With Online Offering for DJs

ProSight Specialty Insurance (ProSight) has launched ProSight Direct, an online sales platform that allows potential insureds purchase insurance coverage through a simplified application. Because of ProSight’s experience in the live entertainment segment, it has kicked off the new Direct platform with a DJ insurance offering, which allows DJs to buy insurance online in minutes.

The Prosight Direct platform is a combination of its technology and traditional insurance offerings, with clear, plain-language questions about the small business professional’s needs.

ProSight Direct also provides 24/7 access for clients to manage their insurance, including instant access to customized certificates of insurance and the ability to manage the claims process online.

According to Darryl Siry, chief digital officer, the platform was built for the increasing number of small business professionals going online to buy and manage their insurance.

The company the DJ segment has been underserved in the traditional insurance market. ProSight expects to expand the ProSight Direct offering to other small business professionals in personal fitness and health & wellness over the coming months. The products and experiences will be tailored specifically to each business’s needs.

ProSight Specialty Insurance is an property and casualty insurance company focused on select niche industries. It works exclusively with specialized distributors.