Berkley to Launch High Net Worth Personal Lines Brand ‘Berkley One’

W.R. Berkley Corporation has launched a new high net worth personal lines brand, Berkley One.

Set to launch its products in the latter half of 2017, Berkley One will offer specialty personal insurance coverages to sophisticated individuals and families, supported by risk and claim management, on behalf of W. R. Berkley Insurance Group member insurance companies. Products will be distributed through select expert independent agents and brokers.

“The name Berkley One signifies the blending of the collective know how, experience and expertise of Berkley into one-on-one personalized relationships with customers and producers designed to respond to the lifestyles and changing needs of a modern generation of affluence. It is a brand dedicated to the customer first experience and protecting the way customers live,” said W. Robert Berkley, Jr., president and chief executive officer of W. R. Berkley Corporation.

The company will offer coverage for home, auto, liability and collectibles on behalf of W.R. Berkley Insurance Group member companies.

W.R. Berkley Corporation is an insurance holding company that is among the largest commercial lines writers in the United States and operates worldwide in two segments of the property casualty business: insurance and reinsurance.