Keane, O’Brien Join Agency Alliance SIAA

The nationwide agency alliance SIAA (Strategic Insurance Agency Alliance) reports that James Keane has joined the company as vice president of MarketFinder and Aimee O’Brien is the new director of Member Services and Public Relations.

Keane will be responsible for promoting SIAA MarketFinder, an online portal used by member agencies to place difficult-­to-­write excess and surplus lines and specialty market business. He will focus on transitioning member agencies to use SIAA MarketFinder’s carrier partners and work with these carriers.

Prior to this role, Keane worked in insurance sales, both commercial and personal, for 10 years, most recently with Travelers. He also held positions with Nationwide, National General and State Farm.

O’Brien is responsible for promoting SIAA, as well as its master agencies and member agencies. She will help share marketing best practices and develop plans for member agency marketing .

O’Brien has marketing, communications and public relations experience, including her most recent position as director of Communications at the International Association of Privacy Professionals.

SIAA has signed more than 5,700 member agencies through 48 master agencies across the country since its inception in 1995.