Allstate Names Gupta as Chief Marketing Officer

Personal lines insurer Allstate has named Ally Financial’s Sanjay Gupta to its senior leadership team as executive vice president and chief marketing officer.

Gupta will be responsible for Allstate’s marketing and consumer-focused initiatives and will report to Thomas J. Wilson, Allstate’s chairman, president and chief executive officer.

Gupta will join Allstate effective Sept. 1.

Gupta joins Allstate from Ally Financial, where as the chief marketing officer he led the company’s global re-branding efforts. Prior to Ally, he was senior vice president for global consumer and small business marketing at Bank of America, where he spent seven years in a variety of marketing roles. Gupta has also held marketing roles at SciQuest.com Inc. and Federal Express.