Allstate Goes Direct Through InsWeb Portal

InsWeb and Allstate Insurance Co. have entered into a two-year services agreement under which Allstate will market its auto, homeowners, renters and condominium insurance products at InsWeb’s online marketplace.

Allstate expects to generate customer leads from the online consumers who visit InsWeb annually. According to the agreement, Allstate availability on InsWeb’s site will be rolled out in phases beginning in Illinois in March.

By June, it is expected that Allstate auto insurance products will be available through InsWeb to residents in approximately 15 states, with renters policies marketed in select states.

InsWeb said it expects further geographic availability of both offerings, and Allstate plans to introduce homeowners and condominium insurance in early 2002.