InsWeb Aligns With eHealthInsurance

InsWeb and eHealthInsurance have formed an online partnership designed to leverage the companies’ respective strengths in marketing, product offerings and customer service.

Through this seamless, co-branded effort, InsWeb customers shopping for health insurance will access eHealthInsurance’s wide selection of leading insurers, products and comprehensive service offerings.

The exclusive, two-year agreement includes the marketing of individual health, small-group health and Medicare supplement insurance offerings from among the more than 30 insurers appointed at eHealthInsurance. InsWeb’s consumer traffic has more than doubled over the past two years. The company recorded more than 7.8 million user sessions in 1999, a 166 percent increase from more than 2.9 million sessions in 1998.