Baldwin Group Acquires Illinois’ Obie

Florida-based global insurance broker The Baldwin Group announced it has completed the acquisition of Creisoft, Inc. and its subsidiaries, collectively known as Obie, a Chicago-based embedded insurance distribution business specializing in insurance solutions for landlords and real estate investors.

Obie serves real estate investors through multiple distribution channels, including direct-to-investor digital experiences and integrated partner platforms.

Baldwin’s partnership with Obie expands access to embedded insurance distribution capabilities for MSI, Baldwin’s managing general agent (MGA) and strengthens its offerings in the rapidly growing real estate investor market.