Rockford Mutual to Expand Commercial Lines Products in Michigan

Rockford Mutual Insurance Company (RMIC) announced a strategic expansion into the state of Michigan for Commercial Lines products in 2025. This decision is part of the company’s ongoing efforts to diversify its portfolio and spread risk across different markets in the Midwest.

Michigan presents a compelling opportunity for RMIC to offer its commercial insurance products to a new customer base, the company said.

When entering this market, RMIC aims to leverage strong ties with local independent insurance agents who are familiar with the commercial business terrain in Michigan. Together, businesses will have access to the insurance products and services they need to manage risk effectively.

“We are thrilled to bring our services to Michigan,” said Rob Jacobson, President & CEO of RMIC. “This expansion not only aligns with our long-term growth strategy but also signifies our commitment to investing in the financial stability of Rockford Mutual, something our independent agents, their policyholders, our associates, and our Farm Mutual Partners can depend on.”

As part of this expansion, RMIC and its marketing team are focused initially on identifying agencies in the Southwest region of Michigan that can achieve profitable growth with Commercial Lines insurance products.