Minnesota Workers’ Comp Insurer Joins Big ‘I’ Trusted Choice Program

The Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) announced that Minnesota-based workers’ compensation insurer, SFM, is the newest member of the Trusted Choice consumer branding program for independent insurance agents and brokers.

SFM, headquartered in Bloomington, Minn., has joined 65 other leading insurance companies nationwide as a Trusted Choice company partner.

SFM was founded in 1883 as a member-owned mutual company and grew rapidly to become Minnesota’s largest workers’ compensation insurer. Today, SFM is a regional insurance group providing Midwest employers with workers’ compensation coverage in 16 states. SFM offers workers’ compensation insurance solutions for employers of all sizes, including claims and disability management, cost containment, legal assistance, and third-party administration.

Trusted Choice was launched by Big “I” and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers — choice of companies, customization of policies and advocacy support.