Insurance.com Ads Do It Doggy Style

Cleveland-based online insurance agency Insurance.com is launching a cable TV ad campaign starring a “gruff but lovable English bulldog named Otto” who woofs up the agency’s auto insurance offerings.

Insurance.com’s insurance marketplace allows consumers to compare rates from top auto insurance companies side-by-side, according to a statement released by the firm. Consumers can then purchase insurance products, either online or by calling an 800 number.

Insurance.com claims to be the largest online auto insurance agency in the country. It is owned and operated by ComparisonMarket Inc.