Firstar Changes Name to U.S. Bancorp

Minnesota-based Firstar Investment Services and Firstar Insurance Services are now U.S. Bancorp Investments and U.S. Bancorp Insurance Services. These are the first business lines to make the name change from Firstar to U.S. Bancorp since the merger of the two financial institutions in February 2001.

The name change, which took effect on Dec. 1, means while clients may bank at a Firstar branch, they will now complete investment and insurance transactions with U.S. Bancorp Investments or U.S. Bancorp Insurance Services.

In addition to its array of investment services, U.S. Bancorp Insurance Services has a full line of insurance products and services for both individuals and businesses.