Financial Lines MGA Verde Risk Management Launched by Asta’s MGA Platform

Asta, the London-based provider of specialist underwriting platforms and services, announced the launch of MGA Verde Risk Management Ltd., which received regulatory approval from the UK regulator in December 2025.

Specializing in the financial lines market, predominantly commercial crime, management liability and financial institutions, Verde will target clients domiciled in the UK, Europe and internationally.

It will operate as an appointed representative of Asta’s MGA platform, Asta Underwriting Management Ltd. (AUML), which also will be providing a range of operational, professional and regulatory support services.

Verde will also access European markets via Asta’s European platform, headquartered in Brussels, as the business expands.

Verde will be led by Directors James Pallett and James Reynolds, both of whom possess significant financial lines’ experience and strong trading relationships with highly regarded intermediaries, Asta said.

“We are delighted to announce the launch of Verde and to be working with the Verde team. This marks an exciting development for the financial lines market, as Verde brings fresh expertise and a commitment to addressing gaps in coverage,” commented Emma Plush, director MGA & Broker Solutions at Asta, in a statement.

“Their approach will create opportunities for new products and growth, helping to shape a more dynamic and responsive market,” she added.

“James and I are thrilled to see the launch of Verde with support from Asta. Our aim is to create solutions that offer greater choice and innovation for customers in the markets we operate in,” according to James Reynolds, director at Verde.

“Utilizing the support from Asta allows Verde to provide exceptional service to the brokers that we deal with. We look forward to supporting clients with products that meet their evolving needs,” Reynolds said.

Asta has been a subsidiary of Davies, the London-based specialist professional services and technology business, since 2022.