Toronto Specialty MGA Merlin Rebrands as TruStar

Merlin Underwriting, a Toronto-based managing general agent (MGA), has rebranded as TruStar.

TruStar is an independently owned MGA offering specialty insurance across the commercial, professional and financial line segments.

Led by CEO Daniel Moses, TruStar wants to innovate the traditional MGA model to meet the industry’s emerging demands.

“The past year has exposed several blind spots in the industry. As the market hardens and risks become more challenging to solve, brokers and insurers are looking for technical experts and partners they can trust,” said Moses.

Moses said the rebranded organization will focus on building digital tools that enhance underwriting precision and portfolio analytics as well as enable a collaborative sales experience for brokers.

TruStar is licensed to conduct business in all provinces and territories.