Aon, Manchester United Extend Sponsorship Pact for 8 Years
Manchester United plc and Aon plc have announced what is described as an “innovative new business partnership.” Their current tie-up, which began with the 2010-11 football (soccer)season, will be extended for another 8 years, as of July 1, 2013 until 2021, and will see the English Premier League leaders “renowned training center renamed the Aon Training Complex.”
Aon said the deal makes it the “first ever partner of the Club’s training facility at Carrington, providing best-in-class advice to the Club on talent development, risk management, health and wellness.”
The extension is designed “to showcase how Aon ‘Empowers Results’ for its clients and to provide the Club with greater access to Aon’s leading risk and human resource solutions. This new phase will be focused on helping Manchester United drive greater business performance and deliver results on and off the pitch [football (soccer) field].”
The agreement also assures that Man U’s players and coaching staff will be proudly displaying Aon’s name brand and logo “at all friendly and competitive domestic fixtures, as well as during training sessions.”
Aon also pointed out that its global headquarters are now in London, and that it will also be the “Presenting Partner of all Manchester United pre-season tours for the next eight years, including Tour 2013 presented by Aon in Asia Pacific.”
Man U’s Commercial Director Richard Arnold said: “”I am delighted that this cements our relationship with Aon for a further eight years. They are a great partner and I am very excited about the possibilities for sustainable advantage this provides the Club as we build our global presence.”
Phil Clement, Aon’s Global Chief Marketing and Communications Officer, said:
“This announcement is the next step in the evolution of our partnership with Manchester United. Together, Aon and Manchester United have been working on two critical issues for a growing global business – managing risk and highly performing teams.
“The first phase of our relationship brought Aon an explosion in brand awareness. This phase of our partnership is a more holistic approach where we can use our expertise and create a global dialogue and knowledge share around the fields of talent, healthcare, risk, retirement, and data and analytics to help deliver great performance and great results.
“As a business our ambition is to empower economic and human possibility and our partnership with Manchester United is the ideal way to do this. It is a privilege for Aon to be associated with the world-famous Manchester United training facility. As a symbol of innovation and excellence in the world of sport, it is revered around the world. We have the utmost admiration and respect for the 800 team members at Manchester United and the work they do and look forward to working with them to help build sustainable performance around the world, like we do for all our clients.”
Source: Aon plc
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